December 2009, Month 0/36

Fruit Juice IndustryMasters
Simulation Run Time The simulation will run for 36 Month (3 years), at a screen-refresh rate of 2 minutes per simulated Month. The simulation round therefore lasts 72 minutes - plus some start up time, as you familiarise yourself with the screens.
Topics Covered Supply Chain Management, Strategy, Market Segmentation, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management, Capacity Planning, Mergers and Acquisitions. Your Starting Position The intial seed capital is 10,000K$ and your available investment budget is 30,000K$. You are competing against 3 virtual competitors: BigFruit Inc., GreenDrinks Inc. and MaxFresh Inc.

Global Fruit Juice Markets

Fruit Plantation AM

Investment: 3,300K$
Monthly Capacity: 500 tons
Construction Time: 12 months

Sales Price: 360$ / tons
Monthly Revenues: 180K$
Staff: 15

Fruit Plantation EU

Investment: 3,300K$
Monthly Capacity: 500 tons
Construction Time: 12 months

Sales Price: 360$ / tons
Monthly Revenues: 180K$
Staff: 15

Fruit Juice Factory EU

Investment: 9,900K$
Monthly Capacity: 300,000 liters
Construction Time: 6 months

Sales Price: 2.64$ / liters
Monthly Revenues: 792K$
Staff: 33

Fruit Juice Factory AM

Investment: 9,000K$
Monthly Capacity: 300,000 liters
Construction Time: 6 months

Sales Price: 2.40$ / liters
Monthly Revenues: 720K$
Staff: 30

Distributor AM

Investment: 12,000K$
Monthly Capacity: 400,000 liters
Product Life Cycle: 24 months

Sales Price: 3.60$ / liters
Monthly Revenues: 1,440K$
Staff: 51

Distributor EU

Investment: 12,000K$
Monthly Capacity: 400,000 liters
Product Life Cycle: 24 months

Sales Price: 3.60$ / liters
Monthly Revenues: 1,440K$
Staff: 51

Competitive Investments
1.0x Vertical Integration	1.0x Process Automation	1.0x Eco Certificate	1.0x Global Sourcing

Investment: 12,500K$	Investment: 15,000K$	Investment: 4,000K$	Investment: 12,500K$
Retail: Demand +10.0%	Factory: Staff Cost -20.0%	Plantation: Demand +20.0% Material Cost +5.0% Staff Cost +5.0%	Factory: Material Cost -15.0%

Fruit Juice IndustryMasters