December 2009, Month 0/36

Fruit Juice IndustryMasters

Simulation Run Time
The simulation will run for 36 Month (3 years), at a screen-refresh rate of 5 minutes per simulated Month. The simulation round therefore lasts 180 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered
Supply Chain Management, Entrepreneurial Startup, Strategy, Market Segmentation, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management, Capacity Planning, Mergers and Acquisitions.

Your Starting Position
The initial share capital is 10,000K$ and your available investment budget is 30,000K$. You are competing against 3 virtual competitors: BigFruit Ltd, GreenDrinks Ltd and MaxFresh Ltd

Global Fruit Juice Markets

Fruit Plantation AM

Initial Investment: 3,300K$
Capacity: 500 tons / Month
Construction Time: 12 months

Sales Price: 390$ / tons
Revenue: 195K$ / Month
Staff: 15

Fruit Plantation EU

Initial Investment: 3,300K$
Capacity: 500 tons / Month
Construction Time: 12 months

Sales Price: 390$ / tons
Revenue: 195K$ / Month
Staff: 15

Fruit Juice Factory EU

Initial Investment: 9,900K$
Capacity: 300,000 liters / Month
Construction Time: 6 months

Sales Price: 2.86$ / liters
Revenue: 858K$ / Month
Staff: 33

Fruit Juice Factory AM

Initial Investment: 9,000K$
Capacity: 300,000 liters / Month
Construction Time: 6 months

Sales Price: 2.60$ / liters
Revenue: 780K$ / Month
Staff: 30

Distributor AM

Initial Investment: 12,000K$
Warehouse Capacity: 800,000 liters
Product Life Cycle: 24 months

Sales Price: 3.90$ / liters
Revenue: 1,560K$ / Month
Staff: 51

Distributor EU

Initial Investment: 12,000K$
Capacity: 400,000 liters / Month
Product Life Cycle: 24 months

Sales Price: 3.90$ / liters
Revenue: 1,560K$ / Month
Staff: 51

Competitive Investments
Vertical Integration	Process Automation	Eco Certificate	Global Sourcing

Investment: 12,500K$	Investment: 15,000K$	Investment: 4,000K$	Investment: 12,500K$
Retail: Demand +10.0%	Factory: Staff Expenses -20.0%	Plantation: Demand +20.0% Material Cost +5.0% Staff Expenses +5.0%	Factory: Material Cost -15.0%